College students have never been an easy market to reach, and it's even more difficult to obtain a response. And while the emerging electronics from cell phones to Itunes, social networking to blogging may help make young people more accessible, these new tools can easily backfire if not used correctly.

In this unique, interactive series of audio conferences, college recruiting expert Steven Rothberg, President and Founder of CollegeRecruiter.com will demystify podcasting and teach you how to creatively incorporate it into your recruiting and career development campaigns. He'll discuss what social networking sites are, who uses them and how employers can use social networking sites to include or exclude candidates in the hiring process. Lastly, if your organization is considering using targeted email or cell phone text messaging campaigns as part of your recruitment process, then you'll want to participate in this interactive, humorous presentation by Steven Rothberg.

Steven Rothberg, president of CollegeRecruiter.com was born in Winnipeg, Canada. After graduating from the University of Manitoba in Canada, he moved to Minneapolis and graduated from the School of Law at the University of Minnesota. He eventually launched CollegeRecruiter.com, one of the highest traffic job boards targeted to students, recent graduates and the employers who want to hire them. Steven continues to serve as president and is widely recognized as an expert in online advertising, particularly in the areas of affiliate programs, E-newsletters, and career sites.

Steven has been widely quoted by local, regional, national and international media, including the Associated Press, CNN, Entrepreneur Magazine, Fortune Magazine, the NACE Journal of Career Planning & Employment, USA Today, and the Wall Street Journal. He is a frequent guest on radio and television shows, including CNN Headline News, CNN Radio, Entrepreneur Radio, National Public Radio's Talk of the Nation, Bloomberg Radio and he regularly speaks at conferences related to online recruitment and the recruitment of college students and recent graduates.